Is it Time to Give Your Website a Facelift?

Many experts will tell you to update your website at least every two to three years. However, you may need a redesign more often!

How often you update your website depends on how well your site is performing in a number of areas. If you feel like your website is struggling to produce the results you are expecting, it’s time to make a change.

Too few visitors. If your website isn’t getting much interest from your target audience, it’s time to fix that. While a complete redesign is probably not warranted, you may want to look into which aspects of your site need an update. Developing better calls-to-action and other features that invite user engagement may be the key! You may even want to consider using promotions and giveaways to entice visitors to return to see your new look.

Your website is not “at a glance friendly.” Users expect websites to be easy to navigate. The flow of your site should be intuitive. Browse through your website pretending that you are a visitor, and ask yourself how quickly you are able to get the information you need. If visitors can’t figure out where to go on your site within five seconds, you’ll lose their interest. When planning your redesign, make it user-friendly!

Outdated design. Websites that look like they’re stuck in the 90s or early 2000s will have problems with credibility and trust. Those visiting your site will be less inclined to buy into your business. Mind you, your website doesn’t have to be a trendsetter, nor does it have to necessarily boast the “in” design. It does, however, need to look up-to-date if you want to gain your visitors’ confidence.

Not mobile friendly. A responsive website is a MUST. Now, more than ever, people visit sites using multiple devices. In fact, a study conducted in 2018 revealed that 52.2% of all website views are done on a mobile device! More than HALF!! Your website needs to load quickly and look nice on tablets and smartphones. If it doesn’t, re-designing your site to be mobile-friendly needs to be at the top of your list.

So if you feel like the time for a refresh or redesign of your website is at hand, I’m here to help! Contact me to get a conversation rolling. I’d be glad to grab a coffee with you and chat about what we can do to get your website the attention and results that you deserve!